Portable Trade Show Booth Displays: Design Ideas and Choosing Guide

Apr 11th 2025

Well-designed trade show booth displays can make a significant difference in attracting attendees and standing out from the competition, providing an excellent opportunity for businesses and exhibitors to showcase their products, connect with potential customers, and enhance brand visibility.

Here in this guide, we'll explore various trade show display booth designs, sizes, customization options, and cost considerations to help you make the best choice for your exhibition needs.

What Is a Booth Display?

What is a booth display

A trade show booth display is a branded setup used by exhibitors to promote their products or services at industry events. These displays come in various styles, from simple banner stands to elaborate custom exhibits. The goal of a booth display is to create an inviting space where people can learn about your offerings, engage with your team, and develop a lasting impression of your brand.

Common Sizes of Trade Show Display Booths

A portable trade show booth is typically available in standard sizes to fit various event layouts. The most common sizes include:

10x10 feet (3x3 meters)

Ideal for small businesses and startups, this compact booth is cost-effective and easy to transport.

10x20 feet (3x6 meters)

A medium-sized booth that provides more space for branding and interactive elements.

20x20 feet (6x6 meters)

A large, island-style booth that offers maximum visibility and engagement opportunities.

Custom sizes

Some businesses opt for custom dimensions to better suit their branding and display requirements.

Common Components & Customization Options of Tradeshow Booth Display

Customization Options of Tradeshow Booth Display

A trade show booth display can be customized to reflect a company's branding and marketing goals. Common components and customization options include:

Backdrops and banners. Large-scale graphics and signage to showcase company messaging
Display counters and podiums. Used for product demos, literature distribution, and customer interaction
Modular panels. Adjustable panels that can be reconfigured for different events
Lighting. Spotlights, LED strips, and ambient lighting
Digital screens and interactive kiosks. Engaging elements that allow attendees to interact with your brand
Furniture and seating. Tables, chairs, and lounge areas for client meetings and product demonstrations
Branded flooring and carpets. Custom flooring to create a cohesive brand presence
Portable storage solutions. Compact storage areas for promotional materials and staff belongings

Naturally, these customization options should be first applied to a tradeshow booth mockup, changed if necessary, and then sent for manufacturing.

Portable Tradeshow Booth Design Ideas

Here are a few trade show booth ideas worth exploring.

10x10 Small Trade Show Booth Ideas

A 10x10 small trade show booth is a great option for businesses attending multiple trade shows. To maximize impact in a small space, consider:

Vertical branding. Use tall banners or backdrops to maximize visibility
Minimalistic design. Avoid clutter and focus on key messages
Portable counters. Compact, branded counters for product displays
LED lighting. Highlight key areas and create a welcoming atmosphere
Interactive displays. Digital screens or VR setups to engage attendees

10x20 Trade Show Booth Ideas

A 10x20 booth offers more space for creative displays and interactive elements, and can be paired with tents. Some effective design ideas include:

Zoned layout. Divide the booth into sections for product displays, demos, and customer engagement
Branded furniture. Incorporate custom seating to encourage conversations
Multiple display panels. Use modular panels for a dynamic and versatile booth design
Live demonstrations. Showcase products in action to attract visitors
Hanging signage. Utilize overhead branding to provide visibility across the event floor

How Much Does a Trade Show Booth Cost and What Affects Its Price?

For a product like custom trade show booths, the cost varies based on size, materials, customization, and the overall trade show booth design. Typical price ranges include:

Basic 10x10 booth: $2,000 – $7,000
Mid-range 10x20 booth: $10,000 – $20,000
Large custom booths (20x20 and above): $20,000 – $50,000+

Factors influencing booth costs include:

Material quality
Customization level
Logistics and shipping
Additional accessories
Rental vs. purchase

Trade Show Displays, Booths & Exhibit Solutions in Canada From Xpress Patios

If you’re looking for high-quality portable trade show booth displays in Canada, get yours today from Xpress Patios! We specialize in outdoor furniture, providing businesses with almost unlimited branding possibilities, including trade show canopy tents, custom banner flag, pop-up tent with logo, and more.

Our selection of custom trade show booths is designed to enhance your brand's presence at any event – whether it's a trade show, exhibitions, or an industry gathering. With durable materials, sleek designs, and easy assembly, our booths help you create an engaging and professional presentation.